Promoting your business has never been more important than it is today due to the high level of competition but also the availability of tools that help you in this process. As healthcare is so competitive today, we have to look for ways to beat the competitors and get the clients for ourselves.
Yes, this is easier to say than to do, but do not worry as we have prepared for you some special SEO/digital marketing tricks that will boost your Orthodontist SEO and help you to build your reputation and take it to the next level.
Invest in local SEO
One of the first things you need to do is invest money in local SEO as this helps you to target the specific locations and get to more people who are looking for the service you offer. Before starting, determine you budget that you can spend on the local SEO and hire a professional who will do this for you.
A part of the budget should go for Facebook ads and AdWords campaigns as these help you to target the local clients. Also, do not forget to make your social profile where you can offer promotions and discounts on your services.
Have an engaging content
Your website has to include precise and well-written content on the services you offer, but there is a catch. it should also give potential clients something to read about, possibly news from orthodontics so the clients could read about the new devices, technology and methods of work. The evergreen content, professional and educational content gives you boost not only from users but also from Google as it likes the professionally written content. Make sure you add videos where you explain the steps of changing a brace or some other process.
As we said, you have to tempt the clients to choose you instead of other similar services. How can you achieve this? For a start, give them a discount on the service, or give a 50% of discount to those who pay in advance. While this may be a bit turbulent for your budget, it is worth sacrificing as this is a great way to build your image and brand.
Once you do this, the customers will know about you and will not think about discounts as they can be sure that you will do a good job.
Ask for feedback
Feedback is everything today and it is one of the best ways to ensure that you get clients. Also, the feedback is a stable system that boosts your SEO and tells Google that you are worthy and high-quality service. Ask patients to leave feedback on your website or in other online directories and give them something in return. For example, you can give them 30% discount for the next session in case they leave feedback and sign their names. This boosts your SEO but also helps you to create your image and become respected.