DSA aka Digital Signage Association was the organization that gained independence from its founders and became a non-profit organization that operates in the USA and abroad. It changed the name into Digital Signage Federation as it got more members and took over more responsibilities that regard the digital signage and all accompanying elements.

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Now, as you know, Digital signage is an extension of signage, and it covers the digital area of the industry. It is a type of management that oversees the digital display of the adverts. In fact, the DSA is an organization that does research in the digital marketing industry and comes up with results that help advertisers.

How does digital signage help the advertiser?

Every marketing company will find that DSA has many excellent uses in their business. The number of potential applications is enormous, and no one bothered to create it. But there are some common uses that people find useful in their line of digital marketing. For example, you can use DSA information to assess the pricing of products, as well as other elements of the product. This includes everything from the price of raw materials to the final price. This kind of info can help the advertiser to set an ad that will speak to the people and attract them.


DSA contains research about the experience of the clients that click on your ads as well as those that are similar to yours. They collect info on the experience people have and their reactions. This data can help a marketing agency to create ads that will attract people instead of repelling them. The info from DSA tells them what to avoid in their ads and what to include. Without this kind of data, a marketing campaign has a high risk of failing to attract enough customers.

A significant part of the DSA focuses on ads and the quality of navigation through the whole process (from clicking to reaching the page). The info they collect has a strong influence in the future marketing campaigns as it tells marketing companies what works and what doesn’t.